Sunday, 24 April 2016

Spring Colours

“Colors this season transport us to a happier, sunnier place where we feel free to express a wittier version of our real selves.”

With the temperatures rising to the double digits, we couldn’t be any more excited to peel off the layers and start wearing softer and brighter colors. This got us thinking about the latest color trend for spring.

Twice a year for the fashion industry Pantone releases a list of top 10 colors that we can expect to see and wear the most in the coming seasons. These are usually compiled by colour experts from around the world who talk to a number of designers and pay close attention to the latest trends. This spring you can expect to see colors that are calming and peaceful, with a few bold and playful hues. For those of you who like to stay on trend, you'll be happy to hear you can find fashionable pieces in each of these colours here at VAM! Think light and flow dresses in soft colours perfect for those warmers spring/summer days. 

Scroll down to get a closer look at some our favourite colours from Pantone's top 10 list paired with a few newer items currently in store. Shop *online or visit the boutique to see even more!
*Receive free shipping on all orders over $100 within Canada.

- VAM xx

Saturday, 9 April 2016


“Feminine eclectic clothing that is effortless yet polished, providing day-to-evening versatility”

Although it may not seem like it after this week’s indecisive weather, warmer weather IS bound to come. So we couldn’t be any more excited to share with you a new line at VAM that just hit the floors: Heartloom.

Founded in 2009, Heartloom is a New York based brand that combines East Coast sophistication with a laid back West Coast style. This contemporary women’s clothing line is casual, modern and cool, focusing primarily on bohemian style, flowy designs. Picture vintage inspired prints, delicate (but not too delicate) dresses perfect for any occasion, lightweight shorts and knitwear with unexpected and beautiful detailing. 

These are the perfect items for the travellers, the festival goers and those who like to spend their spring/summer weekends wandering around town. So we’re sure you’ll love this new line as much as we do. Visit us in store to shop the collection - before your size runs out ;)

You can shop a number of items at our online store *, through our Instagram feed @vamboutique or visit us in store to see even more!

*Receive free shipping in Canada on all orders over $100.

Happy shopping - VAM xx

Saturday, 2 April 2016

Online Shop Launch!

Youpee! Great news VAMers. We’ve been hard at work over the last few weeks preparing something special for you all. Drum roll please... You can now shop our online store! That means that all of your favourite goods are just a click away.

Our online store offers all of our latest fashion must-haves and will soon expand to carry even more goods, as new spring arrivals continue to trickle in. Now that spring has sprung, it’s time to refresh your wardrobe. To celebrate the launch we're offering 15% off all dresses and jumpers online and in store, all weekend long*! Just use the promo code 'HELLOSPRING'. So whether you live out of town, or just don’t feel like getting out of bed this weekend, visit and receive free shipping on all orders over $100 in Canada!

Scroll down to view some of our staff picks currently available online (and in store!).
*Sale ends at midnight on Sunday night.

- VAM xx

Saturday, 26 March 2016

Krista Norris Co.

In early March, Ottawa woke up to headline news that Prime Minister Justin Trudeau and wife, Sophie Grégoire-Trudeau gifted U.S. President Barack Obama’s daughters two scarves made by local designer Krista Norris.

The Obama sisters, Malia and Sasha, each received one of her newest designs, the ‘Maverick’ shawl, prior to a Let Girls Learn program which seeks to empower girls around the world, while helping them acquire a proper education.

“That was a really nice surprise,” said Krista. “Not only was I honoured that my scarves were selected as gifts for Sasha and Malia on behalf of Canada, it was an honour to be selected among other great Canadian designers. It also happened right before the Let Girls Learn event, which is a cause I think is important, and I admire Michelle Obama and Sophie Grégoire-Trudeau for bringing attention to it on such a world stage." 

Not only was this a nice surprise for Krista, but one for our little boutique too, given that the Obama girls’ new Maverick shawls were purchased here. This is a major milestone, as VAM was where Krista sold her very first scarf!

We were introduced to Krista in 2012, shortly after we opened the boutique. We fell in love with her first spring line, which comprised of a few Italian silk scarves, and have carried her designs ever since. Watching her designs evolve and grow from silk scarves to the Maverick shawl has truly been a pleasure. So we took the time to talk to her about this latest design. Here’s what she said:

“I decided to name this style the Maverick while on a trip and meeting stores in Los Angeles last summer, before launching my fall line. I was thinking of the type of women I want wearing my collection, the women I look up to and admire, and how I relate to them.

A Maverick is someone who is independent, thinks for themselves, and stands up for what they believe in. I've always thought strongly about doing what you know is right for yourself, and the word 'Maverick' spoke to me in that way.”

Scroll down to see some the different ways you can wear the Maverick shawl, then visit us in store to purchase your own!

Find Krista's designs on Instagram @kristanorrisco, online at, in store at viens avec moi boutique or at! - VAM xx

Saturday, 19 March 2016

Spring Trend: The Wide-Leg Trouser

Growing tired of the skinny jean? You’re in luck! One of the latest trouser trends seems to be ‘go big or go home’. When it comes to the wide-leg trouser, they could not be more on point for spring. Charged with the ability to skim over curvy hips and lengthen your legs, it’s no wonder they’re the latest trend.

One of the best parts of the wide-leg trouser? You can dress them up or down! Whether you're headed to the office or to the beach, you're in good hands with this latest trend. However, if this is your first time trying them out, knowing how to style them can seem a little daunting. So we came up with a list of a few tips and tricks on how to do just that, so that you can look your absolute best, no matter what the occasion is:
  • You can’t judge them on a hanger. Try them on!
  • Buy them long. Wide-leg trousers look best when they cover your heels.
  • You don’t have to be tall to wear them. In fact, it’s great for those with shorter legs, as these pants are leg lengthening as long as they fit well at the top.
  • If you’re going for a colourful pant, keep the top simple and let the pants be the star of the show.
  • Try to balance out the look by wearing a slim fitted top.
  • There are no rules about tucking in your shirt. Whether you want to tuck it in or not depends on the look you’re trying to achieve. For a relaxed weekend look, let it hang loose. If you’re heading to the office, tuck it in for a more professional look.
  • Pair them with a jacket or structured blazer that hits no longer than your waist.
  • Looking to lengthen the look of your legs? Wear them with heels! Remember, the higher the heels, the longer the legs.

Visit us in store this weekend to try the ultra-soft tencel BB Dakota multi-colour and chambray wide-leg trouser. We promise you won't be disappointed! - VAM xx