Friday, 24 July 2015

The Marfa Throw

We are (oh so!) excited to announce our newest arrival here at VAM.. It’s the accessory of our dreams, the most versatile item you will ever own.. The Marfa Throw. This over-sized, 100% cotton round towel can be brought to the beach or the cottage, used as a bed throw, a shawl, or even a table cloth! The possibilities are endless. What will you do with yours? Available in black or white fringe trim! 






Thursday, 23 July 2015

Ready. Set. Sale!

Our summer sale is now in full swing! Lots of new items have been marked down. 
See you all this weekend!


Friday, 10 July 2015

Festival Fashion

Of all the festivals around the world (not that we've been to them all!) we're still head over heels in love with Ottawa's own, Bluesfest. It's charm? Friendly faces, a great atmosphere and a sea of fashion forward locals. What could be better than that?

But knowing what to wear to a festival can be overwhelming, so we're here to give you a few #festivalfashion tips and tricks!



Tip #1: A hat is always a good idea! They just seem to complete the look - it's the cherry on top of that perfect festival approved outfit. Trust us!

Tip #2: Bring a large enough bag to hold all of your daily essentials (like a blanket to sit on). This way you have two hands to hold your drinks ;)

Tip #3: Lace and/or fringe tops. Enough said. See below for a close up of one of our favourites now in store!



Tip #4: Jewelry, jewelry, jewelry. And then more jewelry! Pile it on ladies. You can never have enough of it. Nothing says bo-ho chic like layers of jewels. See below for a few of our festival must-haves!



































Tip #5: If you like it, wear it! If you feel confident in what you're wearing, you'll shine!

Saturday, 13 June 2015

Just in..Rails LA!

A new shipment of Rails LA has landed at VAM Boutique! Known for their butter soft, slouchy button ups, we can’t seem to get enough of this line. Founded in 2008 by LA native Jeff Abrams, this brand is inspired by the relaxed and casual (yet ultra chic!) feel of Southern California. It’s no wonder celebrities and fashion bloggers have taken to Rails LA! Find at VAM a variety of styles, from rompers to short and long sleeve button ups! 




“Since the beginning, we have had a strong following among celebrities and fashion trendsetters. I remember shortly after I began designing the shirts, Kate Moss was spotted wearing one, and I really felt like I had arrived! Now I get more enjoyment from seeing more anonymous girls wear them in their everyday life. Whether they are just passing me on the street, or enjoying their weekends out with friends, it’s exciting to see the Rails brand connecting with so many people.”